Located in central north Tasmania, Launceston is awash with wow-worthy settings.

The city is home to history and culture galore, while outlying regions boast unique and diverse environments that showcase some of world’s most impressive wilderness.

As Australia’s third oldest city, Launceston offers a myriad of historical drawcards, and dramatically juxtaposes the old with the new. 

Downtown flaunts a vibrant Georgian streetscape. The James Boag Historic Brewery proudly displays the state’s tradition of brewing beer. While guided ghost tours highlight the area’s convict past. In striking contrast, outstanding dining and shopping opportunities dot the historical streets, giving them a new lease on life as cosmopolitan hubs. 

Some of Tasmania’s most exciting natural elements can be enjoyed within easy driving distance of Launceston. 

Just 20 minutes north of the city, The Tamar Valley Wine Route boasts some of the world’s finest cool-climate wines  follow the yellow and blue signs throughout the valley and drop by a cellar door tasting or a winery lunch. 

Two hours southwest of Launceston, Cradle Mountain National Park draws visitors from all over the world. One of Tasmania’s most popular tourist destinations, the ancient and World Heritage Listed environment is home to majestic alpine peaks and beautiful lakes.

In the opposite direction, just over two hours northeast of Launceston, the magnificent and untouched Bay of Fires presents a magical landscape of stunning contrasts. Sapphire seas lap at pure white-sand beaches, fringed by bright orange boulders and rich green forest.

While two and a half hours southeast of the city, The Freycinet Peninsula showcases a pristine coastland, home to Wineglass Bay  one of the most celebrated beaches in the world  and an abundance of fascinating wildlife and history. 

Discover Launceston