Phuket is tropical paradise, home to palm-fringed white-sand beaches, world-class resorts, lush rainforests, warm blue seas and famous Thai hospitality.

Flanked by the Andaman Sea and the Indian Ocean and abuzz with culture and activities galore, the South East Asian island is an ideal setting in which to escape the Southern Hemisphere’s winter chill.

A playground for families, a hedonistic wonderland for backpackers, a romantic getaway for couples, and a luxury escape for business folk, Phuket is one of Asia's most popular beach destinations.

A hotbed of indulgences and things to do and see, Patong Beach is Phuket’s tourism epicentre. Take in the seaside city’s bazaar-like atmosphere with a stroll through the endless streets of bars, restaurants and street stalls; which hawk everything from mass-produced fake goods to hand-made garments.

Just 10 minutes south of Patong Beach, upmarket beachside neighbourhood, Karon is Phuket second largest beachside holidaying precinct. Lacking the crowds of Patong, Karon is particularly popular with families and couples. Indulge in a postcard version of Thailand, and explore the area’s pristine beaches and water activities.

To experience a wonderful mix of traditional and modern, head east to Phuket City. More business than holiday, Phuket City’s streets are alive with the around-the-clock activity of fresh produce and seafood markets and traditional restaurants and eateries. Encounter one of Thailand’s most unique dining experiences with a visit to Phuket City’s floating seafood restaurants.

For an unforgettable romantic getaway it’s hard to go past Phi Phi Island  made famous by the Leonardo DiCaprio blockbuster, The Beach. Take a boat an hour east of Phuket to relax amid Phi Phi’s towering cliffs, sparkling azure waters and beachfront jungle. 

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